Our Work

The Challenge

TechVision, a growing B2B SaaS company specializing in enterprise workflow solutions, was struggling to generate qualified leads in the competitive Indian tech market. Despite having an excellent product, their digital presence was limited, and their marketing efforts weren't delivering the ROI they needed to scale.

Specific challenges included:

• Low website traffic and poor conversion rates
• Inconsistent messaging across digital channels
• Limited visibility in search results for key industry terms
• High cost per acquisition through existing digital campaigns

Our Approach

We developed a comprehensive digital marketing strategy focused on increasing qualified lead generation while reducing acquisition costs. Our approach included:

1. Website Optimization: Redesigned key landing pages with conversion-focused elements and improved the user journey to better guide prospects through the sales funnel.
2. Content Strategy: Created industry-specific content pieces addressing pain points of target personas, establishing TechVision as a thought leader.
3. SEO Implementation: Comprehensive keyword research and on-page optimization targeting high-intent search terms in the enterprise workflow space.
4. Paid Media Campaign: Developed targeted LinkedIn and Google Ads campaigns with custom audience segmentation based on industry, company size, and job roles.
5. Lead Nurturing: Implemented automated email sequences to nurture leads through the consideration and decision stages.

The Execution

Our campaign execution was methodical and data-driven. We began with a thorough audit of existing digital assets and competitive analysis to identify gaps and opportunities. This informed our strategy development and implementation timeline.

Key execution elements included:

• Creation of industry-specific landing pages with custom messaging for different target segments
• Development of a resource center with gated premium content offers
• Implementation of A/B testing framework for continuous optimization
• Weekly performance reviews and strategy adjustments based on real-time data